Revisiting the carry-over effects of advertising in franchise industries
Kwangmin Park and SooCheong Jang
| Year of publication: |
2016
|
|---|---|
| Authors: | Park, Kwangmin ; Jang, Soocheong |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 4, p. 785-800
|
| Subject: | Brand equity | Advertising | Sales growth | Carry-over effect | Panel vector autoregression | Panel VAR | Panel | Panel study | VAR-Modell | VAR model | Werbung | Werbewirkung | Advertising effects | Franchising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2014-0103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585332