Revisiting the psychometric properties of market orientation framework in an emerging economy : a case-study of Botswana’s small service firms
Year of publication: |
2013
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Authors: | Jaiyeoba, Olumide Olasimbo |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 3.2013, 2, p. 236-245
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Subject: | Psychometric Properties of Market orientation | Factor Analysis Approach | Small Service Firms | Business Performance and Botswana | Botsuana | Botswana | KMU | SME | Dienstleistungssektor | Service industry | Marketingmanagement | Marketing management | Faktorenanalyse | Factor analysis |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.5296/ber.v3i2.4686 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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