Revisiting the showrooming effect on online and offline retailers : the strategic role of in-store service
Year of publication: |
2022
|
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Authors: | Wang, Junbin ; Wang, Shanshan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-17
|
Subject: | Analytical model | Competition | In-store service | Retail pricing | Showrooming | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Ladengestaltung | Store design | Wettbewerb | Dienstleistungsqualität | Service quality | Einzelhandelspreis | Retail price |
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