Revitalizing relationship marketing
Year of publication: |
2017
|
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Authors: | Sheth, Jagdish N. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 1, p. 6-10
|
Subject: | Relationship marketing | Share of wallet | Joint venture | Share of heart | Beziehungsmarketing | Unternehmenskooperation | Inter-firm cooperation | Marketing | Marktanteil | Market share | Joint Venture | Lieferantenmanagement | Supplier relationship management | Internationale Unternehmenskooperation | International business cooperation |
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