Reward crowdfunding contribution as planned behaviour : an extended framework
Year of publication: |
2019
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Authors: | Shneor, Rotem ; Munim, Ziaul Haque |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 56-70
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Subject: | Crowdfunding | Theory of planned behavior | Attitude | Self-efficacy | Perceived behavioral control | Subjective norms | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Verhaltensökonomik | Behavioral economics |
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