Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Year of publication: |
2023
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Authors: | Zhou, Yanju ; Lu, Cuilian ; Yu Yi |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 9, p. 2122-2144
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Subject: | E-commerce | Loyalty programme | Participation intention | Perceived value | Point leaderboard | Reward type | Beziehungsmarketing | Relationship marketing | Electronic Commerce | Online-Handel | Online retailing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour |
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