Reward strategy spillover effects on observer cooperation in business networks
Year of publication: |
2021
|
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Authors: | Lee, Hannah S. ; Griffith, David A. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 1, p. 47-59
|
Subject: | Reward strategies | Observer cooperation | Business networks | Social comparison theory | Equity theory | Unternehmensnetzwerk | Business network | Theorie | Theory | Unternehmenskooperation | Inter-firm cooperation | Spillover-Effekt | Spillover effect |
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