Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing
by Franziska Unger and Martina Steul-Fischer
| Year of publication: |
2023
|
|---|---|
| Authors: | Unger, Franziska ; Steul-Fischer, Martina |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 1, p. 66-84
|
| Subject: | Health behavior intentions | Pay-as-you-live pricing | Reward timing | Reward type | Gesundheitsvorsorge | Preventive care | Gesundheit | Health | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Leistungsentgelt | Performance pay | Leistungsanreiz | Performance incentive |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280978