Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Year of publication: |
September 2017
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Authors: | Kim, Kyongseok ; Ahn, Sun Joo |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 9, p. 842-852
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Subject: | brand loyalty | extrinsic motivation | intrinsic motivation | loyalty programs | Self-Determination Theory (SDT) | Präferenztheorie | Theory of preferences | Motivation | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation | Kundenbindung | Customer retention | Markenführung | Brand management |
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