Rhetorical Tools for Communicating Strategic Change : Dana's Definitional Statement
Year of publication: |
2007
|
---|---|
Authors: | Rogers, Priscilla ; Gunesekera, Manique ; Yang, Mei Ling |
Publisher: |
[S.l.] : SSRN |
Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Rhetorik | Rhetoric | Firmenimage | Corporate reputation |
Extent: | 1 Online-Ressource (33 p) |
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Series: | Ross School of Business Paper ; No. 1079 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2007 erstellt |
Other identifiers: | 10.2139/ssrn.987084 [DOI] |
Classification: | L21 - Business Objectives of the Firm ; M14 - Corporate Culture; Social Responsibility |
Source: | ECONIS - Online Catalogue of the ZBW |
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