Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Year of publication: |
2023
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Authors: | Zhang, Jing ; Zhang, Linghua ; Ma, Bei |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 5, p. 698-713
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Subject: | Customer loyalty | Functional benefit | Interpersonal interaction | Mediation effect | Safety benefit | Sharing economy | Social-hedonic benefit | Transactional interaction | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Share Economy |
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