Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Year of publication: |
2002
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Authors: | Goldenberg, Jacob ; Libai, Barak ; Muller, Eitan |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 2, p. 1-16
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