Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli User Generated Content
Year of publication: |
2013
|
---|---|
Authors: | Latorre, Annaluce ; Vernuccio, Maria |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2013/1.2013, 1, 9, p. 143-163
|
Publisher: |
FrancoAngeli Editore |
Subject: | Rischio percepito online | initial e-trust | user generated content | strategie decisionali | social media | e-commerce |
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