Rise of next generation entrepreneurs through innovative digital strategies in MSMEs during COVID-19
Year of publication: |
2024
|
---|---|
Authors: | Rajan, Raji ; Mathen, Mariam ; Garud, Megha ; Lourens, Melanie Elizabeth |
Published in: |
Data-driven decision making for long-term business success. - Hershey PA, USA : IGI Global, ISBN 979-8-3693-2193-5. - 2024, p. 193-208
|
Subject: | KMU | SME | Coronavirus | Digitalisierung | Digitization | Innovation |
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