Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations

Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2: Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4: Growing Consumers in Emerging Rural Markets -- Chapter 5: Plowing New Routes to Rural Markets -- Chapter 6: Seeding Innovation and Prosperity Through Technology -- Chapter 7: Harnessing Innovation to Solve Social Problems -- Chapter 8: The End of the Last Mile -- Index -- About the Author.