Rising from the Ashes of Advertising
| Year of publication: |
1996
|
|---|---|
| Authors: | Rust, Roland T. ; Varki, Sajeev |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 3, p. 173-182
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