Rising up to the challenge of our rivals : unpacking the drivers and outcomes of coopetition activities
Year of publication: |
2021
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Authors: | Crick, James M. ; Crick, Dave |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 96.2021, p. 71-85
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Subject: | Business-to-business marketing | Coopetition activities | Outside-in marketing | Relational view | Resource-based theory | Koopetition | Coopetition | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenskooperation | Inter-firm cooperation | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management |
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