Risk, information, and incentives in online affiliate marketing
Benjamin Edelman and Wesley Brandi
| Year of publication: |
2015
|
|---|---|
| Authors: | Edelman, Benjamin ; Brandi, Wesley |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 1, p. 1-12
|
| Subject: | affiliate marketing | fraud | marketing management | incentives | outsourcing | Outsourcing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Betrug | Fraud |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526414