Risk propensity, risk perception and business plan formalisation : a conceptual investigation
Year of publication: |
2008
|
---|---|
Authors: | Giunipero, Larry C. ; Denslow, Diane ; Melton, Horace L. |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 8.2008, 4, p. 397-416
|
Subject: | Entrepreneurship | Entrepreneurship approach | Risiko | Risk | Wahrnehmung | Perception | Geschäftsmodell | Business model | Strategisches Management | Strategic management |
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