Risk, trust, and consumer online purchasing behaviour : a Chilean perspective
Year of publication: |
2012
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Authors: | Bianchi, Constanza ; Andrews, Lynda |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 3, p. 253-275
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Webanalyse | Web analytics | Chile |
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