Risk, uncertainty, ignorance and myopia : their managerial implications for B2B firms
Year of publication: |
2020
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Authors: | Oehmen, Josef ; Locatelli, Giorgio ; Wied, Morten ; Willumsen, Pelle |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 330-338
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Subject: | Myopia | Resilience | Risk management | Risikomanagement | Risiko | Risk |
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