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Die Red-Bull-Story : der unglaubliche Erfolg des Dietrich Mateschitz
Fürweger, Wolfgang, (2008)
Why do some new products fail? : evidence from the entry and exit of Vanilla Coke
Clark, Robert, (2021)
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh, (2019)