Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Biswajita Parida, Charles R. Taylor, Abhishek
| Year of publication: |
2022
|
|---|---|
| Authors: | Parida, Biswajita ; Taylor, Charles Raymond ; Abhishek |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 3, p. 271-286
|
| Subject: | Werbewirtschaft | Advertising industry | Außenwerbung | Outdoor advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2022-018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435303