Roger Blackwell and Tina Stephan. Brands That Rock. Hoboken, NJ: John Wiley & Sons, 2004
Year of publication: |
2004
|
---|---|
Authors: | Sersland, Daniel R. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 10, p. 883
|
Saved in:
Saved in favorites
Similar items by person
-
Sersland, Daniel R., (2019)
-
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Sersland, Daniel R., (2011)
-
Sersland, Daniel R., (2005)
- More ...