ROI of social media : how to improve the return on your social marketing investment
Guy Powell ; Steven Groves ; Jerry Dimos
| Year of publication: |
2011
|
|---|---|
| Authors: | Powell, Guy R. ; Groves, Steven ; Dimos, Jerry |
| Publisher: |
Singapore [u.a.] : Wiley |
| Subject: | Onlinecommunity | Soziales Netzwerk | Marketing | Return on Investment | Werbewirkung | Online-Marketing | Social marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 289 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-82741-3 ; 0-470-82741-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008968775