The role of complentarity and partner price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Year of publication: |
2014
|
---|---|
Authors: | Khandeparkar, Kapil |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 992-1000
|
Subject: | Complementarity | Enhancement effect | Anchoring and adjustment | Preisniveau | Price level | Wahrnehmung | Perception |
-
Callot, Philippe, (2008)
-
Jaikumar, Saravana, (2016)
-
Attention and perception in decision-making and interactions
Webb, Edward John Dorrell, (2016)
- More ...
-
Fake-love : brand love for counterfeits
Khandeparkar, Kapil, (2018)
-
Khandeparkar, Kapil, (2014)
-
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki, (2016)
- More ...