Role of customer experience in developing co-creation strategy and business model innovation : study on Indonesia telecommunication firms in facing Industry 4.0
Year of publication: |
2021
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Authors: | Mihardjo, Leonardus W. Wasono ; Sasmoko ; Alamsjah, Firdaus ; Elidjen |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 28.2021, 1/2, p. 48-63
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Subject: | Industry 40 | customer experience | co-creation strategy | business model innovation | Geschäftsmodell | Business model | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Indonesien | Indonesia | Strategisches Management | Strategic management |
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