The role of innovation capability in the relationship between marketing capability and new product development : evidence from the telecommunication sector
Year of publication: |
2022
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Authors: | Aljanabi, Abdulqadir Rahomee Ahmed |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 25.2022, 1, p. 73-94
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Subject: | Innovation capability | Marketing capability | New product development | Structural equation modeling | Innovation | Produktentwicklung | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Dynamische Kompetenzen | Dynamic capabilities | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model |
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