Role of ambient temperature in influencing willingness to pay in auctions and negotiations
Year of publication: |
2019
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Authors: | Sinha, Jayati ; Bagchi, Rajesh |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 4, p. 121-138
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Subject: | aggression | ambient temperature | auctions | negotiations | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Auktionstheorie | Auction theory | Verhandlungen | Negotiations | Auktion | Auction | Wetter | Weather |
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