Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Year of publication: |
November 2018
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Authors: | Wu, Shu-Ling ; Hsu, Chiu-Ping |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 242-249
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Subject: | Authenticity | Aesthetic design | Avatar identification | Player co-creation behavior | Play intention | Virtual item purchase intention | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Virtuelle Realität | Virtual reality | Social Web | Social web | Online-Handel | Online retailing |
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