Role of Confidence in a Multi-Brand Model of Intentions for a High-Involvement Service
Year of publication: |
1994
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Authors: | Laroche, Michel ; Sadokierski, Robert |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 29.1994, 1, p. 1-12
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