Role of customer orientation in an integrative model of brand loyalty in services
Year of publication: |
2010
|
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Authors: | Ha, Hong Youl ; John, Joby |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 7/8, p. 1025-1046
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality |
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