Role of entrepreneurial resilience in SMEs to promote marketing and entrepreneurship amid Covid19 challenges
Year of publication: |
2024
|
---|---|
Authors: | Pathak, Mallika Devi ; Kar, Brajaballav ; Panigrahi, Rashmi Ranjan ; Shrivastava, Avinash Kumar |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 26.2024, 1, p. 44-62
|
Subject: | Crisis | Entrepreneurial resilience | Pandemic | Small firms | KMU | SME | Entrepreneurship | Entrepreneurship approach | Coronavirus | Coping-Strategie | Coping strategy | Unternehmensgründung | Business start-up | Krisenmanagement | Crisis management |
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