Role of green advertisement authenticity in determining customers' pro‐environmental behavior
| Year of publication: |
2021
|
|---|---|
| Authors: | Kaur, Kulwinder ; Kumar, Vikas ; Syan, Amanjot Singh ; Parmar, Yadvinder |
| Published in: |
Business and Society Review. - Wiley, ISSN 1467-8594, ZDB-ID 1483033-4. - Vol. 126.2021, 2 (14.06.), p. 135-154
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/basr.12232 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012634416