Role of Information and Indicators of Operative Control in Managing Agricultural Activity

The goal of the article is to study the role of information in the system of operative control of an agricultural company, determine the composition of its indicators, taking into account specific features of the industry and production of agricultural products. The article conducts the study and reveals importance of information in managing agricultural activity and its influence upon the growth of efficiency of farming. It develops substantial proposals on improvement of information support of operative control in the agricultural companies with consideration of specific features of production of agricultural products. It formulates the composition of indicators of operative control, which facilitate operative response on the course of performance of everyday production programmes and plans; characterise the object under control in full; provide users with a possibility of operative comparison of losses and benefits from an individual operation in the process of its execution. The prospect of further studies in this direction is development of information support of operative control in agricultural companies in the socio-ecological area.