Role of internal brand equity and brand citizenship behaviour on customer's satisfaction
Year of publication: |
2024
|
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Authors: | Sangari, Negin ; Alizadeh, Zhaleh ; Alizadeh, Fatemeh ; Sana, Shib Sankar |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 5, p. 558-579
|
Subject: | brand citizenship behaviour | brand equity benefits | CEM | construct equation modelling | customer satisfaction | employee satisfaction | internal brand equity | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Arbeitszufriedenheit | Job satisfaction | Arbeitsverhalten | Work behaviour |
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