Role of justice perception in relationship duration, brand equity, and strategic integration
Jin Yong Park and Changju Kim
| Year of publication: |
2023
|
|---|---|
| Authors: | Park, Jin Yong ; Kim, Changju |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 30.2023, 4, p. 371-394
|
| Subject: | brand equity | Justice perception | relationship duration | retail buying group | strategic integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2023.2272993 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447801