Role of Loyalty Management in a Polish Company

Loyalty programs have recently become one of the most popular methods for maintaining customers. In this context, the main aim of this article is a trial of showing the role of loyalty management in a Polish company in the frame of a case study.

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Year of publication:	2010
Authors:	Wioletta, Wereda
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. X.2010, 2, p. 841-847
Publisher:	Facultatea de Ştiinţe Economice
Subject:	loyalty management \| customer \| communication \| organization

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Extent:	application/pdf
Type of publication:	Article
Classification:	M14 - Corporate Culture; Social Responsibility ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010839019