Role of network structure and network effects in diffusion of innovations
Year of publication: |
2010
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Authors: | Choi, Hanool ; Kim, Sang-hoon ; Jeho Lee |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 1, p. 170-177
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Subject: | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Netzwerkökonomik | Network economics | Visualisierung | Visualization |
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