Role of nonprice variables in intertier competition
Year of publication: |
2009
|
---|---|
Authors: | Sivakumar, K. ; Nakata, Cheryl ; Aggarwal, Praveen ; Chitturi, Ravindra ; Koukova, Nevena T. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 4, p. 351-367
|
Subject: | Waschmittel | Detergents | Gewürz | Spices | Markenartikel | Brand | Nichtpreiswettbewerb | Non-price competition | USA | United States | Panel | Panel study | Diskrete Entscheidung | Discrete choice |
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