Role of reference price on price and quantity : insights from business-to-business markets
Hernan A. Bruno, Hai Che, and Shantanu Dutta
| Year of publication: |
2012
|
|---|---|
| Authors: | Bruno, Hernan A. ; Che, Hai ; Dutta, Shantanu |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 640-654
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy | Risikoaversion | Risk aversion | Verlust | Loss | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659302