Role of the internet of things (iot) applications in business and marketing
Ahmad Ayaz Amin, Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi
| Year of publication: |
2023
|
|---|---|
| Authors: | Amin, Ahmad Ayaz ; Munna, Afzal Sayed ; Shaikh, Md Sadeque Imam ; Kazi, Baha Uddin |
| Published in: |
Contemporary approaches of digital marketing and the role of machine intelligence. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-7735-9. - 2023, p. 105-122
|
| Subject: | Marketing | Internet der Dinge | Internet of things |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-7735-9.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365948