The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience : a structural equation modelling approach
Year of publication: |
2022
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Authors: | Ahmad, Alaeddin Mohammad Khalaf ; Kakeesh, Dana ; Hashesh, Mohammad Yousef Abu |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 1, p. 1-24
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Subject: | guest experience | online flower of service | Lovelock's theoretical model | supplementary services | guest loyalty | hotels | tourism and hospitality industry | Jordan | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Gastgewerbe | Hospitality industry | Jordanien | Tourismuswirtschaft | Tourism industry | Urlaubsverhalten | Holiday behaviour |
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