The role of supply chain resilience and absorptive capacity in the relationship between marketing-supply chain management alignment and firm performance : a moderated-mediation analysis
Year of publication: |
2023
|
---|---|
Authors: | Salam, Mohammad Asif ; Bajaba, Saleh |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1545-1561
|
Subject: | Absorptive capacity | Business-to-business marketing | Firm performance | Hierarchical multiple regression | Marketing-Supply chain alignment | Process macro | Supply chain resilience | Unternehmenserfolg | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Risikomanagement | Risk management |
-
Huang, Yung-Fu, (2023)
-
Yu, Wantao, (2019)
-
Qazi, Asad Ali, (2024)
- More ...
-
Corporate social responsibility during the COVID-19 pandemic : a sequential mediation analysis
Salam, Mohammad Asif, (2021)
-
Basaad, Saad, (2023)
-
Bajaba, Saleh, (2022)
- More ...