Roles of 'small- and medium-sized enterprises' in service industry innovation: a case study on leisure agriculture service in tourism regional innovation
This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry.
Year of publication: |
2013
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Authors: | Hsu, Shih-Ming ; Hsieh, Pei-Hung ; Yuan, Soe-Tsyr |
Published in: |
The Service Industries Journal. - Taylor & Francis Journals, ISSN 0264-2069. - Vol. 33.2013, 11, p. 1068-1088
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Publisher: |
Taylor & Francis Journals |
Saved in:
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