Rollen von Auslandsgesellschaften und deren Netzwerke in multinationalen Unternehmen
Year of publication: |
2015
|
---|---|
Authors: | Rosenberg, Timo ; Wolf, Joachim |
Published in: |
Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag. - Linz : Trauner, ISBN 3-99033-530-8. - 2015, p. 209-239
|
Subject: | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Unternehmensnetzwerk | Business network |
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