Rolling out new products across international markets : causes of delays
Year of publication: |
2004
|
---|---|
Authors: | Chryssochoidis, George |
Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
Subject: | Innovationsmanagement | Innovation management | Innovation | Internationales Marketing | International marketing | Internationaler Markt | International market | Finanzmathematik | Mathematical finance | Zeitökonomie | Economy of time | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
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