Rolul eticii in deciziile de marketing
Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale consumatorilor. Acestea nu au caracter coercitiv precum normele legislative, trasand insa directiile generale de conduita a organizatiilor care doresc sa respecte principiile morale in cadrul actiunilor pe care le intreprind. Etica depaseste cadrul legal deoarece acesta din urma nu poate include toate situatiile in care sunt afectate, intr-o masura mai mare sau mai mica, regulile morale.
Year of publication: |
2007
|
---|---|
Authors: | Vranceanu, Diana |
Published in: |
Revista de Marketing Online (Journal of Online Marketing). - Academy of Economic Studies, School of Marketing. - Vol. 1.2007, 3, p. 28-37
|
Publisher: |
Academy of Economic Studies, School of Marketing |
Subject: | marketing | etica | mix de marketing | proces decizional | ethics | marketing mix | decission process |
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