Routinization in marketing
Year of publication: |
1971
|
---|---|
Authors: | Campbell, Ian ; Kennedy, Sherril |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 5.1971, 3, p. 83-93
|
Subject: | Absatz |
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