Routledge handbook of international sport business
Edited by Mark Dodds, Kevin Heisey and Aila Ahonen
Introduction / Mark Dodds, Kevin Heisey and Aila Ahonen -- Part 1: International Sport Business Strategy Export of National Sport Leagues / Herbert Woratschek, Guido Schafmeister and Tim Strobel -- Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland / Risto Rasku and Douglas Michele Turco -- The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? / Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner -- Major sport events at the center of International Sport Federations resource strategy / Josephine Clausen and Emmanuel Bayle -- Hosting International Sporting Events / Heather L. Dichter -- Globalisation of Sport Business Management Education -- Pedro Guedes de Carvalho and Darlene A. Kluka -- Part 2: Sport Marketing -- Marketing Implications of Playing Regular Season Games in International Markets: Losing Home Domestic Advantage or Gaining Away International Advantage? / Eric Schwartz -- Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi / Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane -- The Role of Endorsement in International Sports Marketing / Sara Keshkar -- Womens Tennis Association Efforts in Asian Markets / Vicky Martin and Valentina Starkova -- Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts / Cem Tinaz -- Part 3: Sport Economics and Finance -- Footballs Failing Finances / John Beech -- Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences / Kevin Heisey -- The Significance of Direct Economic Impact of International Sport Events for the Hosting City / Osmo Laitila and Noud van Herpen -- Maximizing Revenue Through Ticketing Technology / Jim Reese -- Sport Industry in China: Opportunities and Challenges / Dongfeng Liu -- International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent / Sungho Cho -- Part 4: Legal Aspects -- Athlete Involvement in the Governance of Sport Organizations / Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl -- Athlete Image Rights in the US and UK / Simon Boyes and Natasha Brison -- How Can Sport Sponsors Comply with International Corruption Laws / Mark Dodds -- Trademark Protection Across Borders / Kerri Cebula -- Privacy at Work: Strategies for Successful Social Media Policies / Lauren McCoy -- Part 5: Sport Media and Communication / Hijacking of a Hashtag: The Case of #CheersToSochi / Lauren Burch, Ann Pegoraro and Evan Fredrick -- Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League / Matthew A. Gilbert -- Internationalization as a Strategy for Success in the LPGA / Tara Mahoney -- Sports-Media Complex and the Business of Football in Africa / Gerard A. Akindes -- Part 6: Sport Tourism -- Global Sport Tourism and the Lure of Mega-Events / Brendon Knott and Kamilla Swart -- Sports Facilities Tourism / Louise Bielzer -- Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach / Derek van Rheenen -- Small-Scale Active Sport Tourism is International Business / Richard J. Buning and Brian D. Krohn -- Part 7: Sport Development -- India: From a Cricketing Nation to a Business Industry / Juthika Mehta -- The Role of Highlight Events in Sport-For-Development / Nico Schulenkorf and Katie Schlenker -- Social Entrepreneurship and Sport / Jonathan Robertson -- The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises / Aila Ahonen and Sari Savolainen -- Partnership Building to Create Change / Kevin Heisey.
